Client
Giovanni’s Family Pizzeria. Royersford, PA
“Who says pizza is just sauce, cheese, and dough?”
Project
Brand Identity Redesign
- Logo
- Color Palette and Font Selection
- Logo Style Guide
- Street Signage
- Door Decals
Request
Giovanni's and Sons came to us looking for a fresh look and feel. Passed down from father to son, Giovanni's has grown over the years into the family brand it is today.
Giovanni's wanted to refresh their identity with a brighter, more modern take on what they've built since opening in 2003.
Result
We designed a fresh take on the modern pizzeria. A mark that's recognizable, easy to digest, and honors their Italian-American heritage.
We also updated their name from Giovanni's & Sons to Giovanni's Family Pizzeria. A more inclusive choice. The family has grown right along with the brand, with both sons and daughters working the business today.
The goal was a mark that works everywhere. Visible from the street and equally at home on a menu.
Family is the heart of Giovanni's, and we're proud of what we built together. Next time you're in Royersford, PA, take a drive up Main Street and let us know what you think.
About Giovanni’s Family Pizzeria
The secret to a great family restaurant is simple: you feel at home, the food is good, and the staff treats you like they know you. Giovanni's Family Pizzeria in Royersford, PA delivers on all of it, with a full menu of lunch and dinner options worth coming back for.