Client
Droogs MMA - Pottstown, PA
Website
www.droogsmma.com
Project
Brand Identity Package
- Logo redesign
- Refined color palette and font selection
- Logo style guide
When Droogs MMA first came to me, their logo didn’t quite reflect who they were anymore. It felt dated, had a lot of extra elements, and wasn’t flexible enough to work across everything they needed it for. The name wasn’t standing out as strongly as it should either, and the client was ready to let go of pieces that were distracting from the main brand.
The old logo had silhouettes, “Jiu Jitsu,” and a layout that pulled attention away from the business name. It got the job done when they started out, but it no longer matched the bold, modern energy of the gym.
The new logo gave them a fresh start. I aligned “MMA” with “Droogs” so the name “Droogs MMA” came across as one strong, unified identity. I removed the silhouettes and “Jiu Jitsu” to keep the focus clear and make the design more versatile. I also defined a refined color palette and font system that tied everything together while keeping the cogs as the central symbol. To give them even more flexibility, I created a secondary logo they can use in different situations while still staying consistent.
Now Droogs MMA has a brand identity that feels powerful, cohesive, and modern. It matches their presence in the gym and works seamlessly across everything from signage to social media.
Client Reviews
“Absolutely thrilled with our new logo! Dan was incredibly professional, creative, and attentive to our vision. He took the time to understand our brand and delivered a design that perfectly represents our business. The work Dan did was so impressive that we continue to use him for a graphics package to help solidify our brand identity. The process was seamless, communication was excellent, and the final product exceeded our expectations. Highly recommend to anyone looking for top-notch design work!”
Emily Bellucci, Co Owner - Droogs MMA
“My experience with Dan & The Bunyip Collective has been nothing short of incredible. My business needed a minor logo redesign to clarify its brand identity. I had several design meetings with Dan, and it was clear in those meetings that Dan's expertise in graphics and branding were top notch. He allowed me to express all of my unfiltered ideas and gradually focused and refined my chaotic vision down into a thoughtfully crafted and engineered final product. Our brand identity has improved greatly with this seemingly simple change, and our customers are raving about the new logo and can't wait for the new merch drops!”
Dan O’Neill, Co Owner - Droogs MMA
Photography credit
Droogs MMA
About
Where community and camaraderie are at the heart of everything we do. Inspired by the word droogs - meaning "friends" - our gym is more than just a place to train; it's a space to connect, grow, and achieve your goals alongside people who have your back.
At Droogs, we believe fitness is a journey best shared. Whether you're here to sharpen your skills, push your limits, or simply stay active, our welcoming environment and expert instructors are here to guide you every step of the way. Our diverse offerings are designed to challenge and inspire, no matter your experience level.