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Brand Audit - The Bunyip Collective

BRAND AUDIT

Discover what's working and what needs attention in your brand

How This Works

Answer 12 questions about your brand across three key areas: Logo & Visual Identity, Website, and Brand Consistency. At the end, you'll receive:

Your overall brand score
Specific insights on what's working and what's not
Quick wins you can implement today
Option to book a deeper dive with Bunyip Collective

Logo & Visual Identity

1. Does your logo work well at all sizes (from business card to billboard)?

Yes, it's perfectly scalable and clear at any size Mostly, but loses clarity when very small or very large No, it becomes illegible or loses impact at different sizes I'm not sure / I don't have a professional logo

2. Do you have a consistent color palette that you use across all materials?

Yes, I have specific brand colors with hex codes I always use I have colors I prefer, but they vary a bit No, colors are inconsistent across materials I haven't thought about brand colors

3. Do you have defined brand fonts that you use consistently?

Yes, I have specific fonts for headings and body text I use the same fonts most of the time Fonts vary across different materials I use whatever's available

4. Does your visual identity reflect what you want customers to feel about your brand?

Absolutely, it perfectly captures our brand personality Somewhat, but there's room for improvement Not really, it feels off-brand or outdated I'm not sure what we want customers to feel

Website

5. Does your website clearly communicate what you do within 5 seconds?

Yes, instantly clear from the homepage Mostly, but visitors might need to scroll or click No, it's confusing or unclear I don't have a website

6. Is your website mobile-friendly and fast-loading?

Yes, works perfectly on mobile and loads quickly Works on mobile but could be better optimized Poor mobile experience or very slow I don't have a website

7. Does your website have clear calls-to-action (contact, buy, sign up, etc.)?

Yes, clear CTAs throughout guiding visitors to take action Some CTAs exist but could be more prominent No clear path for visitors to take next steps I don't have a website

8. Is your website updated regularly with fresh content?

Yes, we update it at least monthly Occasionally, a few times per year Rarely or never updated I don't have a website

Brand Consistency

9. Do you have brand guidelines documented (even informally)?

Yes, comprehensive guidelines we follow Basic guidelines or notes, not formal No written guidelines, we wing it What are brand guidelines?

10. Can someone unfamiliar with your brand recognize your materials instantly?

Yes, our brand is highly distinctive and consistent Probably, most materials are similar No, materials vary too much I'm not sure

11. Does your brand feel the same across all customer touchpoints?

Yes, unified experience from website to email to in-person Mostly consistent, some gaps Feels disjointed across different channels Haven't thought about this

12. Do you feel confident and proud showing your brand to potential customers?

Absolutely, my brand represents me perfectly Somewhat, but I know it needs work No, I'm embarrassed or hesitant I avoid showing my brand materials

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Your Brand Score

Ready to strengthen your brand?

Book a Brand Strategy Call